Compete for the inventory you want.
Search Smart. Buy Brilliantly.
Customize your inventory sourcing logic. Target the cars and trucks you sell best. Set goals and measure your monthly spend.
Connect with new sellers online
Highroad is a new way for dealerships to source their inventory online, helping them reach sellers at the exact moment they’re listing.
Target the cars you need on your lot.
With Highroad, you can configure your offers in order to compete for the right inventory. Build desired vehicle targets, right down to year, make, model and trim.
Build, manage and measure your own budget.
Highroad gives you control over your acquisition budget. Your team dynamically builds targeted inventory sourcing, sets a budget and measures results. Adjusting and maintaining much the way you manage AdWords.